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Corporate culture

Corporate
Culture

Core values

Chain on the new value: individual, team, enterprise integration development, sincere in the heart, external trust in people, sincere cooperation, cohesion

Quality concept

Chain / precision casting details, adhere to the quality, earnestly practice promise, live up to the expectations of the public

Market concept

One chain moves the whole body, making global machinery and equipment

management idea

Layout industry 4.0 + and focus on building ecological chain of construction machinery parts manufacturing industry

Concept of competition

Jinglian: the brave are fearless and dare to be the first in the world

Export concept

One belt, one road, and the whole world.

Concept of employment

Matching, refining and strengthening the execution team

Brand culture

Brand culture

Brand positioning

With the chain, move the whole body; with the body, move the world

Pay attention to the details in the micro and grasp the whole in the details. The value orientation of Henglida's products is to enable the construction machinery to have vitality and productivity with excellent performance.

Brand story

Brand culture story

The ancients used horses for walking, oxen for plowing, donkeys for pulping, and camels for goods;

After the industrial revolution, human beings imitated flying birds to create airplanes, fish to submarines and bats to create radars From simple to complex, from primitive to advanced, all kinds of animals have always played an important role in the production of human society by virtue of the innate advantages that human beings do not have, and have brought countless inspirations for the development of human civilization. Henglida absorbs animal wisdom and integrates it into the spiritual strength of China's four mythical beasts. With the mission of chaining civilization, Henglida controls the overall situation from a micro perspective, and integrates more vivid and powerful vitality and productivity into construction machinery.

Product culture

Brand core value

Chain drive: mechanical civilization

Henglida provides powerful assistance for construction machinery with excellent quality, improves the quality level of construction machinery, drives the civilization revolution of machinery and promotes the revolution of social productivity.

Product culture

Animals have all kinds of abilities, such as endurance, strength, flexibility and tenacity that human beings do not have. When using machines for production and construction, human beings have more or less learned from the advantages of animals, so that production machinery can adapt to different environments and transform the environment.

Henglida dry and oil chain, from the material, melting, cooling, quenching, shaping, quenching and tempering, forming and scene test, after several times of tempering and forging, after arduous tests, finally become a big tool. With the pure "chain", the construction machinery can be endowed with the life force of the Beast - the vitality of the chain, that is, the more spiritual productivity.